GOING BACK TO BASICS
In the commercialised world of fashion, where everything urges you to own more, we want to bring you a « groundbreaking » revelation: less is more // nothing you haven’t heard of but still ignoring it, you little f#ck //.
Come on, stop cluttering your life with fleeting trends; just get a few timeless basics and use your brain.
In this editorial, we unveil the secrets of achieving sartorial splendour with merely a handful of garments. Prepare to revolutionise your wardrobe with our minimalist manual, because, apparently, mastering the art of chic simplicity involves just a white tee, a pair of jeans, and the audacity to believe that no one will notice you've worn the same outfit three times this week.
Got it? Join our movement #beingbasicisnewcool
Photography Magnus Swärd
Styling Sandy Kirik
Film Tove Wall Dyrting
Stylist Assistant Karyna Roshchupkina
MUAH Sandy Alfares
Models Filippa Järnebratt | MIKAs & Hampus Barth | Kult Model
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